How to rebuild the credibility of domestic milk powder brands

 Network HC food industry is a dairy industry based on trench warfare, and obviously, domestic milk powder are losing ground. As of the end of November 2010, imports reached 370,600 tons milk powder, milk powder has been evenly divided and domestic. By 2011, the market share of imported milk powder is likely to exceed 50%.

In other words, the total 2010 imports of milk powder and a record high, foreign brands eating into the growing trend of Chinese milk powder market, domestic market share and further reduced milk, domestic milk industry chain are increasingly the greater the impact.

this war situation caused by the direct cause of the current national dairy industry is the lack of trust.

2004 confidence at the same time, to import milk powder to be taking advantage of the machine. 2008

Now, a large number of foreign milk powder imports to China's dairy industry has been the formation of a substantial damage. And once the chain was completely destroyed, the price of infant formula will be completely controlled by the international market.

In fact, Chinese consumers have started to pay unreasonably high prices for this. Milk powder imports in the domestic market in the hundreds of yuan, the lowest profit margins of 40%; while producing the same quality of domestic brands of milk powder, milk powder barrel, the cost of only 40. Imported milk powder is the Chinese market profiteering.

in consumer confidence in domestic milk shortage, the favored status of foreign milk powder has not been shaken. Despite the continued price increases of imported powdered milk, consumers not only not discouraged, but a number of interested persons.

deeply concerned about this situation for the industry. Top 20 current international milk prices have all entered China, and has factories in China, when imported milk powder firmly secured first-line market leader position, have channels of sinking, the Chinese dairy market, dependence on imported dairy products are gradually increased foreign brands an unprecedented voice in the Chinese market increases, China's milk market is controlled by foreign Road repeat.

more worrying is that imports of milk powder in the crush behind the domestic dairy market will ultimately threaten China's continued development of dairy and animal husbandry.

Then, in the imports of milk powder,

Currently, the crux of the market consumers do not trust China-made milk powder, which can not be reversed short-term psychological, is not able to do one or two companies need to combat domestic milk company Baotuan .

I believe that rebuilding consumer confidence in domestic milk powder, there is no other way, the only thing in the strict supervision of government departments to increase under the premise of the entire dairy industry chain to the actual action to the consumer to prove his integrity.

domestic milk companies from the following aspects: First, to reduce dependence on imported milk powder and use, increase domestic  construction and investment, increasing domestic fresh milk use ratio; second, together regulate domestic milk powder environment and ensure the safety of domestic milk powder to correct consumer milk should be increased research and development capabilities, to promote the upgrading of product structure, and gradually to the high-end market.

One very important aspect is to model the whole dairy chain, from dairy farming began to strict customs, the regulatory chain forward, therefore, to develop its own business milk the whole industry chain of the most important part.